Akshay Kumar’s success, in numbers: Can BellBottom proceed his profitable streak?
Akshay Kumar is the primary Bollywood star to return to the 70 mm display as theatres reopen within the nation after the devastating second wave of Covid-19. BellBottom ticks maybe all of the bins of an Akshay Kumar movie – a thriller suffused with patriotism, impressed by a real-life story and giving its hero one other probability to point out off his martial strikes and histrionics.
However, it won’t be sufficient this time to get the viewers voting with their toes. Covid-19 stays an enormous issue – theatres usually are not open to full capability in most states whereas in a couple of states, together with the all-important Maharashtra that accounts for nearly 30 per cent field workplace enterprise – they’re nonetheless closed. Trade, after months of lethargy, has put its would possibly behind Akshay, calling BellBottom launch a ‘brave move’.
“As industry insiders, we are not looking at it from the perspective of box office numbers, but it will help the industry’s revival. With the release of BellBottom, the wheels of the industry will start moving,” movie commerce skilled and producer Girish Johar informed indianexpress.com.
He added, “Cinema is a state subject, and every state has its own protocols and SOPs. Some are allowing only 30 per cent occupancy, in some states it is a weekend lockdown, some are closing malls at 5 pm and some at 8 pm, so a lot of variable factors are in play. The priority is to give people the confidence to return to cinema halls. Rest, we have hints from the South Indian box office and the box office of Punjabi films that people are willing to return.”
Johar believes if it will have been a standard situation, BellBottom would have “easily” earned Rs 20 crore on the primary day. But his colleague, Komal Nahta suggests the thriller can accumulate roughly Rs 7 crore on opening day regardless of it being a non-holiday launch.
He mentioned, “The excitement for the film is immense. Unfortunately, the Maharashtra cinemas are not open but it will take a very good start since it is the first major release after 17 months. With theaters open at 50 per cent capacity, a Rs 7 crore figure would be a phenomenal start, and if this happens everyone should applaud the guts of the entire team.”
Maharashtra, which accounts for nearly 30 per cent of a Hindi movie’s enterprise in India, hasn’t opened cinema corridor doorways as but. But that’s a danger Akshay and the staff behind BellBottom are prepared to take. While speaking in regards to the movie’s theatrical launch, the actor had mentioned, “The pressure is there on everybody but I’m very sure that things are going to work out. There’s a challenge, a risk. But if you haven’t taken the risk in life, then what have you done? So we have gone with it.”
Film commerce analyst Taran Adarsh additionally feels it’s a step in the appropriate course as a result of “people will return to the theatres only when big films with big stars will hit the screens.” According to him, “We cannot expect huge numbers as was the case in the pre-Covid times, but I guess people will soon get used to the habit of watching films in the theatres once again.”
And should you have been to take an opportunity on an enormous identify benefiting, Akshay Kumar is an apt selection to assist the movie enterprise’ revival. Since 2015, Khiladi Kumar has delivered 11 movies with a group of over Rs 100 crore every. His final theatrical launch, Good Newwz, made on a finances of Rs 117 crore, earned a whopping quantity of Rs 205.14 crore. Mission Mangal, which additionally got here out in 2019, was made on a finances of Rs 95 crore and picked up Rs 202.98 crore on the field workplace.
Since 2015, Akshay Kumar has delivered 11 movies with a group of over Rs 100 crore every.
It was within the 12 months 2015 that Kumar entered the Forbes’ listing of highest-paid actors with estimated earnings of $33.5 million alongside Amitabh Bachchan, Salman Khan and Shah Rukh Khan. By 2020, he was the one actor who featured on the annual listing leaving the Khan-trio, Will Smith, Jennifer Lopez and singer Rihanna behind with earnings of $48.5 million.
Explaining what makes Akshay a bankable star, Girish Johar mentioned, “Stories that he is trying to tell connect at a larger level. He connects with families. He is also trying to increase his base by trying different genres, we get to see him in Toilet: Ek Prem Katha, we also see him in a Rustom and Gold. We see him in a comedy caper like Housefull, and now in BellBottom and Sooryavanshi. He is playing all the ranges catering to all the segments and strata, increasing his fan base with different stories.”
The 53-year-old actor has delivered hits throughout genres. From doing largely motion movies within the 90s, he has moved to comedy, drama, sports activities movies and thrillers. Even multi-starrer comedy capers like Housefull and Good Newwz journey on his identify. In the final six years, out of the 16 releases, Kumar has solely delivered one flop. His sci-fi movie co-starring Rajinikanth, 2.0, made on a finances of Rs 575 crore, might handle solely reap Rs 189.55 crore on the field workplace.
As per Johar, Akshay has captured the zeitgeist and is getting nearer to the numero uno spot with every passing 12 months. “Akshay has somehow understood the pulse of the paying public at the box office, that’s why he is successful. Despite him doing 4-5 films a year, the audience is not getting tired of him because of the variety in his work. People think he is not repetitive which is a very big factor,” he mentioned.
In an earlier interview with Forbes, Kumar had shared how he modified ‘zeroes’ in his cheques as he entered the movie business solely to earn huge bucks. “You have to change with the times. From screenplays and scripts to technology and the way of shooting and the audience. The zeros in my check have changed. Everything has changed,” the actor mentioned.
Now, after attaining the feat of being some of the profitable Bollywood stars, it stays to be seen how Akshay Kumar will fare on the digital platform together with his debut web series on Amazon Prime Video.
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